First Choice

Visit the First Choice website* for the latest updates on the coronavirus (COVID-19).

  • Book online & save up to 9% on holidays with First Choice
  • FREE child places & low deposits from £50
  • Travel before 31st October 2021 (inclusive)

Expires at 23:59 on Wednesday 4th Nov 2020 · View all First Choice offers

First Choice: Online discounts 2020/2021

Season Book online & save
Summer 2020*
1 May 2020 - 31 Oct 2020
9% off all destinations
Winter 2020/2021*
1 Nov 2020 - 31 Dec 2020
9% off all destinations
Winter 2020/2021*
1 Jan 2021 - 30 Apr 2021
8% off all destinations
Summer 2021*
1 May 2021 - 31 Oct 2021
7% off all destinations

First Choice online deals >>

First ChoiceFirst Choice deal finder

First Choice is changing - once the "Home of All Inclusive", it's recently had a revamp, positioning itself as TUI's most affordable holiday collection with resorts in idyllic spots across Europe, the Med, Caribbean and further afield.

Latest First Choice discount codes & promo offers 2020/2021
Latest First Choice discount codes & promo offers 2020/2021

Latest First Choice discount codes & deals

Booking a holiday doesn't have to mean breaking the bank: check out the latest First Choice discount codes and online deals for 2020/2021 to see if there's an offer for you, and keep an eye on the selection of deals and online exclusives, which could help you save even more on your holiday:

  • Save up to £250 on holidays to the Canaries in 2020/2021
  • £250 off £2,000 min spend & £150 off £750 min spend
  • Travel before 31st October 2021 (inclusive)
Show discount codeShow discount code ******IES

Expires at 23:59 on Wednesday 4th Nov 2020

  • Save EXTRA £150 on holidays to Cyprus in November 2020
  • Minimum spend of £800 based on 2 adults sharing
  • Travel between 1st Nov & 30th Nov 2020 (inclusive)
Show discount codeShow discount code ******ACH

Expires at 23:59 on Wednesday 4th Nov 2020

  • Book holidays in June & July 2021 with First Choice
  • Find holiday prices under £339 per person
  • Destinations include Greece, Turkey, Spain, Croatia & Bulgaria

Expires at 23:59 on Wednesday 4th Nov 2020

  • Book online & save up to 9% on holidays with First Choice
  • FREE child places & low deposits from £50
  • Travel before 31st October 2021 (inclusive)

Expires at 23:59 on Wednesday 4th Nov 2020

  • If booked to travel between 20 Aug 2020 & 30 Apr 2021
  • Amend booking for FREE with First Choice travel promise
  • Change hotel or destination up until 28 days before for free

Expires at 23:59 on Wednesday 4th Nov 2020

  • Save on holidays to Greece in 2020/2021
  • Book late summer breaks or early for 2021 with top deals
  • Filter deals by departure airport, dates, board basis & more

Expires at 23:59 on Wednesday 4th Nov 2020

  • Get FREE child places on family holidays in 2020/2021
  • Pay from low deposits on summer & winter holidays
  • Free places may not be combinable with other discounts

Expires at 23:59 on Wednesday 4th Nov 2020

  • Pay £0 deposits on First Choice holidays in 2021
  • Available when you book online & pay by Direct Debit
  • Travel between 1st Mar & 31st Oct 2021 (inclusive)
  • Check out last minute holiday deals with First Choice
  • Holiday departures in the next 4 weeks
  • Filter by airport, T-rating, board basis or price
  • Book online & save 9% on late summer holidays in 2020
  • Free child places & low deposits available
  • Travel before 31st October 2020 (inclusive)

Expires at 23:59 on Saturday 31st Oct 2020

  • Book online & save up to 9% on 2020/2021 winter holidays
  • 9% discount 1 Nov - 31 Dec 2020 (Otherwise 8%)
  • Travel between 1st Nov 2020 & 30th Apr 2021 (inclusive)

Expires at 23:59 on Friday 30th Apr 2021

  • Book online & save 7% on summer 2021 holidays
  • Pay low holiday deposits from £50 per person
  • Travel between 1st May & 31st Oct 2021 (inclusive)

Expires at 23:59 on Sunday 31st Oct 2021

  • Browse currently available First Choice discount codes
  • Online savings, low deposits & FREE kids places available
  • Book holidays in 2020/2021 with First Choice

Expires at 23:59 on Wednesday 4th Nov 2020

Can't see an offer for you? Check back regularly to see the most up-to-date selection of discount codes and online deals from First Choice.

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First Choice late deals

Planning a last minute dash for some much needed sunshine? Don't miss our selection of First Choice late deals and discounts, where you might just pick up a bargain:

  • Check out last minute holiday deals with First Choice
  • Holiday departures in the next 4 weeks
  • Filter by airport, T-rating, board basis or price

First ChoiceFirst Choice deal finder

Booking with First Choice

First Choice is an award winning holiday company that has been delighting holidaymakers with perfectly packaged holidays for decades.

Sitting under the TUI group umbrella, First Choice offers great value breaks for families, couples and groups looking to make the most of their time off.

You can depart from the following UK airports to destinations across Europe, the Med, North Africa, the Caribbean and more:

  • England: Birmingham, Bournemouth, Bristol, Doncaster Sheffield, East Midlands, Exeter, Humberside, Leeds Bradford, Liverpool, London (Gatwick, Luton, Southend, Stansted), Manchester, Newcastle, Norwich, Southampton
  • Northern Ireland: Belfast
  • Scotland: Aberdeen, Edinburgh, Glasgow
  • Wales: Cardiff

Once booked, you can manage every aspect of your holiday via your online profile*. Add and pay for any extras such as excursions, extra legroom on your flight, check in online and more, making it easy and convenient for you.

Read more about First Choice >>

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First Choice free kids' places

Travelling with kids under 16? Book your First Choice family holiday in advance, and one of your children could travel and stay for free - but hurry as spaces are limited.

First Choice allocates a set number of free kids' places for certain holidays* worldwide, and once they're gone, they're gone.

More about free child places >>

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Low deposits with First Choice

If you want to lock down your 2020/2021 First Choice holiday but can't quite pay the full amount upfront, fear not: you could secure your deal by using First Choice's low deposit scheme*.

From as little as £50 per person, your dream getaway could be yours, as long as you pay the remaining balance no later than eight weeks after booking. Terms and conditions apply, and vary.

More about low deposits >>

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Types of holiday with First Choice

Whatever type of holiday deal you're looking for, First Choice will have the place for you. Striving to meet the needs of its customers, First Choice has cleverly divided its variety of holidays so that you can easily find the type that's right for you.

First Choice beach holidays

Whatever time of year you choose to go away, a beach break is surely the only real way to relax, unwind and leave your daily struggles behind.

From resorts in Europe and across the Med to the Caribbean, First Choice has so much to offer when it comes to beach holidays for every budget.

Snorkelling in the Red Sea, Egypt © Patryk Kosmider -
Snorkelling in the Red Sea, Egypt © Patryk Kosmider -

From all-encompassing luxury breaks with every extra included to more basic packages with food and drinks part of the deal, when you book a beach holiday you can count on the following:

  • beachfront hotels and resorts with sea view rooms
  • use of many Blue Flag and/or private beaches
  • activities such as water sports
  • access to sun loungers, cabanas and more
  • on site beach bars and restaurants
  • free shuttle buses to reach the beach

Don't miss: Magic Life* & SuneoClub*

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First Choice family holidays

A family holiday with First Choice includes everything you could wish for, from age appropriate kids' clubs operated by fully trained staff to specially created menus and buffets.

When you book a family holiday with First Choice, you can also benefit from the free kids' places on offer at many resorts as well. Book a family holiday and you can count on the following:

  • limited number of free kids' places
  • family rooms/suites sleeping up to five people
  • creches, kids' clubs and teen activities
  • many water parks and outdoor adventures included
  • kids' menus and buffets
  • staff with DBS checks, NVQ qualifications and first aid training

Whether you opt for some peace and quiet while your little ones are being well looked after, or enjoy family days out at water parks and on excursions, First Choice lets you savor memorable holidays with all the trimmings for all the family and every budget.

Don't miss: Holiday Villages* & SplashWorld*

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First Choice adults only holidays

Whether you have kids or not, an adults only escape can be just the ticket, and First Choice has plenty of options for those after some peaceful R&R.

Think modern and sophisticated designer hotels, gourmet restaurants, and challenging activities such as cooking classes, golf and cycling.

You could, of course, choose to do nothing but simply relax by the pool or on the beach for a truly indulgent adults only break.

While luxurious accommodation is plentiful, there is also loads to suit those after a break without the big price tag.

Booking your adults only holiday is another good way to cut the cost. All First Choice adults only holidays include options for the following:

  • stylish bars and restaurants
  • collection of spa treatments
  • exciting excursions and activities
  • plenty of evening entertainment

Don't miss: Magic Life*

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First Choice luxury holidays

Luxury comes in all shapes and sizes at First Choice with top rated resorts for families, couples and groups offering fabulous, unforgettable holidays. Expect the very best service, fine dining and elegant accommodation with the following extras:

  • excellent suites, some with private pools or Jacuzzis
  • tempting choice of exotic destinations
  • on site spas and fitness centres
  • 24 hour room service and butlers
  • private taxi transfers often included

Don't miss: Magic Life*

Find luxury holidays >>

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First Choice long haul holidays

Giving you a true taste of the exotic, First Choice has a host of wonderful long haul holidays for those looking to travel a little further afield.

From Aruba and Mauritius, to Thailand, Mexico, and the latest additions of Costa Rica and Sri Lanka, you're spoilt for choice when it comes to booking a long haul getaway. Accommodation ranges from three to five star when you holiday long haul.

Find long haul holidays >>

Other holidays from First Choice

On top of the hugely popular selection of beach, family and luxury holidays, First Choice also offers a number of deals to resorts with specific attributes.

Can't truly unwind until you've had your first massage of the holiday? No worries - a holiday with First Choice gives you the chance to book a resort with a dedicated spa and relaxation centre*.

If sport's more your thing, then make for one of First Choice's activity packed resorts* with everything from cycling and archery, to water skiing; something for all ages.

Please note: you may have to pay an extra fee for any spa or sport service depending on the package you book.

Search all holidays with First Choice >>

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First Choice holiday collections

First Choice is committed to offering the very best service to every one of its 30 million customers. To achieve this, it has created specially curated collections of resorts* to meet the differing needs of discerning holidaymakers.

Holiday Villages

Holiday Villages from First Choice are dedicated to giving families an unforgettable time away, with every facility and amenity you could possibly wish for to hand.

From family rooms and special catering options, to kids' clubs, play areas, teaching academies, and activities, there's so much to keep children entertained while you relax by the pool.

Age appropriate games and entertainment are hosted by fully qualified and certified staff, giving you extra peace of mind.

Holiday Villages may be family focused but they're also highly sophisticated with loads for adults too: think gourmet dining and entertainment just for adults, from live music to comedy. You'll find Holiday Villages in destinations across Europe and North Africa.

Search Holiday Villages >>

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A holiday at one of First Choice's SplashWorld properties guarantees fun for all the family. Book a stay at a SplashWorld resort and your holiday automatically includes entry to either a water park on site or one nearby.

As well as the great service and style of the resorts, you will be able to try the many different rides available for a variety of ages. From slides and wave pools, to lazy rivers and kids' play areas, there's something for everyone.

To help you work out which hotel and water park would best suit you, look out for the breakdown of rides, including Splashers (play pools and splash zones for two to four year olds), Sliders (slides and more for five to 11 year olds), and Thrillseekers (fast paced rides for older children and adults).

Choose from destinations in Europe, North Africa and the Dominican Republic, where most SplashWorld holidays from First Choice also include access to kids' clubs and free wifi as standard.

Search SplashWorld holidays >>

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Magic Life

For the ultimate beach break, look no further than Magic Life holidays from First Choice.

Whether you're going as a family, couple or group, there's a seafront Magic Life resort for you, some with their own private beaches.

Located in the Canaries and Egypt, everything here is geared around making the most of the beach and the great outdoors, which is why there's no chance of anyone getting bored.

You can enjoy round the clock service, option to get to stuck into detailed sports programmes, activities such as cycling and volleyball, water sports, wellness treatments and late night entertainment from well known DJs and performers.

There's also a dedicated Magic Life kids' club for three to 12 year olds. While many activities come as part of your package, it's always worth checking the small print to find out what is and isn't included.

Search Magic Life holidays >>

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Being on a budget doesn't mean you can't indulge in a holiday with First Choice, especially when it comes to booking a SuneoClub break.

These holidays are designed to be affordable and accessible for all, with light and modern accommodation in great locations, mere metres from beautiful beaches.

Ideal for groups, couples and families, SuneoClub resorts have everything you would expect from sizeable swimming pools to SuneoPlay indoor areas for kids in family friendly hotels.

You can pick and choose the activities you want to try, letting you tailor your holiday to your interests and budget.

You'll find SuneoClub properties in Spain and Thailand, and all SuneoClub holidays include free wifi and plenty of international dining options.

Search SuneoClub holidays >>

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As you may have guessed, a Premier holiday from First Choice is all about life's little luxuries. All Premier resorts are four or five star rated, offering comfort and style away from home.

These designer abodes are well equipped with everything you could wish for from exceptional dining and spa treatments to exciting activities such as kayaking, snorkelling and more.

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The best bit is that Premier holidays subdivide to give you an even more accurate way of finding the right hotel for you.

Choose from Premier, Premier Luxury, and Premier Family resorts in locations across Europe and much further afield in places such as Mexico, Mauritius, Aruba, and Thailand.

Search Premier holidays >>

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Destinations with First Choice

From holiday favourites to adventurous enclaves, First Choice offers a diverse selection of destinations that you could visit on you next holiday. Whether you're escaping on a summer holiday to Spain or seeking winter sun in Barbados, you'll find your own slice of paradise with First Choice.

Destination finderDestination finder

First Choice short haul destinations

First Choice has a wealth of short haul holidays and resorts for all budgets. From the long, hot, sunny days of summer, to the warm, bright days of winter, Europe, the Med and North Africa are all within easy reach of the UK. You could be exploring the sun, sea and sand of places in the following countries:

  • Africa: Cape Verde, Egypt, Gambia, Morocco, Tunisia
  • Europe: Albania, Austria, Bulgaria, Croatia, Cyprus, Estonia, Germany, Greece, Iceland, Italy, Lapland, Malta, Montenegro, Poland, Portugal, Slovenia, Spain, Switzerland, Turkey

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First Choice long haul destinations

If you're after platinum, palm tree lined beaches strewn with coconuts and glistening in the tropical sun, then a long haul holiday with First Choice is for you.

Flying long haul with First Choice has never been more enjoyable thanks to its increasing fleet of 787 Dreamliners, and your variety of destinations is also on the up, with new and exciting places added every year.

You can book a long haul holiday to any of the following countries, be it for summer or winter sun:

  • Africa: Kenya, Mauritius, Namibia, South Africa, Tanzania, Zimbabwe
  • Asia: China, India, Indonesia, Israel, Japan, Jordan, Malaysia, Maldives, Oman, South Korea, Sri lanka, Thailand, UAE, Uzbekistan, Vietnam
  • Caribbean: Antigua, Aruba, Barbados, Cuba, Dominican Republic, Grenada, Jamaica, St Lucia, Trinidad & Tobago
  • Central & North America: Canada, Costa Rica, Mexico, USA

Please note, most of the First Choice's long haul routes operate seasonally.

View all destinations >>

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First Choice Cape Verde resorts

The beautiful archipelago of Cape Verde in the Atlantic Ocean lies some 300 miles off the coast of Senegal, and is home to a diverse collection of 10 islands, each with its own character and appeal.

Known for its distinct lack of high rise development, pristine white sandy beaches, and crystal clear water, Cape Verde is a haven for water sports lovers, families and couples after some serious chill time.

First Choice holidays to Cape Verde incorporate resorts on two of the most popular islands, Sal and Boa Vista. You can book a holiday to any of the following resorts in Cape Verde:

  • Sal: Riu Palace Cabo Verde, Riu Funana, Odjo D'Agua Hotel, Hotel Morabeza, Melia Tortuga Beach Resort & Spa, Melia Dunas Resort*, Riu Cabo Verde, Melia Llana, TUI BLUE Cabo Verde, Sol Dunas Resort, Hilton Cabo Verde Sal Resort, ROBINSON Club Cabo Verde, Hotel Riu Palace Santa Maria
  • Boa Vista: Riu Karamboa, Riu Touareg*, Riu Palace Boavista

More about Cape Verde holidays >>

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First Choice Mexico resorts

Mexico is arguably the most accessible point of entry for those looking to experience a taste of the Caribbean. From luxurious resorts to seafront family friendly properties, a holiday to Mexico with First Choice is a real, affordable, winner.

Beach in Cancun, Caribbean Coast, Mexico © michele.pautasso -
Beach in Cancun, Caribbean Coast, Mexico © michele.pautasso -

Deciding where to go however, could be the trickiest part of booking a holiday to Mexico, as you are spoilt for choice with resorts dotted along the Caribbean and Pacific coasts as well as Los Cabos and Guadalajara.

  • Mexico's Caribbean coast
  • Mexico's Pacific coast
  • Los Cabos
  • Guadalajara

More about Mexico holidays >>

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First Choice Turkey resorts

Turkey is a big fish when it comes to well-earned holidays, as First Choice operates many resorts along the southern coastal region from Izmir all the way to Antalya. There really is something for everyone and every budget in Turkey.

Given its location in the eastern Med, Turkey also enjoys some of the best weather for the longest period of time, making it popular for beach holidays from May right through to late October, all within four to five hours of the UK.

From expansive family friendly resorts right on the beach to romantic, adult only retreats with all the opulent extras you could wish for, a First Choice holiday to Turkey offers something for everyone.

Blending great weather with history, culture, beaches, and stunning scenery, you can visit any of the following regions of Turkey:

More about Turkey holidays >>

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Flights with First Choice

When you book a holiday with First Choice, you will fly to your chosen destination with TUI, which is also part of the TUI group.

When you fly on a short or medium haul flight with TUI you can pick and choose what you'd like to enjoy during your journey.

From choosing your seat in advance to ordering in flight meals and excess baggage, you can take control of your flight with First Choice in your online profile section.

Long haul holidaymakers can look forward to reclining in comfort on one of the airline's new 787 Dreamliners.

You can choose from Economy and Premium cabins, tailoring your flight to suit you with extras such as seats with added legroom and excess baggage.

All long haul flights over seven hour include meals as standard, and First Choice bookings include a minimum of 20 kg luggage.

Visit our dedicated page to find out more about flying with TUI to find out more.

Whatever a holiday is to you, you're likely to find it at First Choice. From fabulous family resorts to designer romantic retreats, First Choice has everything you could possibly want on your well earned break in the sun, no matter what your budget.

Always check to see what the latest First Choice discount codes for 2020/2021 are, as there are countless offers and online exclusives to help you save even more.

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Can't find what you're looking for? Head over to our complete collection of holiday deal and discounts.

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Colin Carter

Colin Carter
Updated on Saturday 31st October 2020

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