First Choice

  • Book all-inclusive breaks & know your holiday spend
  • Holiday destinations across Europe, Caribbean, Africa & Asia
  • Travel before 31st October 2024 (inclusive)

Expires at 23:59 on Friday 31st May 2024 · View all First Choice offers

  • Save on summer & winter sun holidays in 2024/2025
  • Book holidays to popular destinations around the world
  • Pay £0 deposits & spread cost with direct debit

Expires at 23:59 on Friday 31st May 2024 · View all First Choice offers

Online discounts for 2024 & 2025

Season Book online & save
Summer 2024*
1 May 2024 - 31 Oct 2024
8% off long haul holidays
7% off short & mid haul holidays
Winter 2024/2025*
1 Nov 2024 - 30 Apr 2025
6% off ALL holidays
Summer 2025*
1 May 2025 - 31 Oct 2025
7% off long haul holidays
6% off short & mid haul holidays
Winter 2025/2026
1 Nov 2025 - 30 Apr 2026

First Choice online deals >>

First ChoiceHoliday deal finder

First Choice is TUI's most affordable holiday collection with resorts in idyllic spots across Europe, the Med, Caribbean and further afield.

Latest First Choice discount codes & promo offers 2024/2025
Latest First Choice discount codes & promo offers 2024/2025

13 verified First Choice discount codes & online holiday deals for 2024/2025

Booking a holiday doesn't have to mean breaking the bank: check out 13 verified First Choice discount codes and online deals for 2024/2025. Keep an eye on the selection of deals and online exclusives, which could help you save even more on your holiday.

  • Save on summer & winter sun holidays in 2024/2025
  • Book holidays to popular destinations around the world
  • Pay £0 deposits & spread cost with direct debit

Expires at 23:59 on Friday 31st May 2024

  • Book all-inclusive breaks & know your holiday spend
  • Holiday destinations across Europe, Caribbean, Africa & Asia
  • Travel before 31st October 2024 (inclusive)

Expires at 23:59 on Friday 31st May 2024

  • Pay £30 deposits per person with no added fees
  • Final payment 30 days before holiday departure
  • £0 deposits available when you pay by direct debit
  • Check out last minute holiday deals with First Choice
  • Holiday departures in the next few months
  • Filter by airport, T-rating, board basis or price
  • Get FREE child places on family holidays in 2024/2025
  • Pay from low deposits on summer & winter holidays
  • Free places may not be combinable with other discounts
  • Browse currently available First Choice discount codes
  • Online savings, low deposits & FREE kids places available
  • Book holidays in 2023/2024 with First Choice

Expires at 23:59 on Friday 31st May 2024

  • Free cancellation for any reason with First Choice Flex
  • Cancel your holiday up to 48 hours before you depart
  • Get price of holiday back excluding cost of First Choice Flex
  • Save on city breaks to over 50 destinations worldwide
  • Book stays in popular cities across Europe & beyond
  • Including New York, Dubai, Montreal, Istanbul & Las Vegas
  • Check out latest handpicked First Choice deals of the week
  • Book last minute holiday deals for coming months
  • Check full availability, departure airports & more
  • Book online & save on summer 2025 holidays
  • Discount varies by destination & time period
  • Travel between 1st May & 31st Oct 2025 (inclusive)

Expires at 23:59 on Friday 31st Oct 2025

  • Book online & save up to 8% on holidays with First Choice
  • FREE child places & 0% deposits with direct debit
  • Travel before 30th April 2025 (inclusive)
  • Book online & save up to 8% on summer holidays in 2024
  • 8% discount on long haul destinations (otherwise 7%)
  • Travel before 31st October 2024 (inclusive)

Expires at 23:59 on Thursday 31st Oct 2024

  • Book online & save 6% on 2024/2025 winter holidays
  • Destinations include the Canaries, Caribbean & Egypt
  • Travel between 1st Nov 2024 & 30th Apr 2025 (inclusive)

Expires at 23:59 on Wednesday 30th Apr 2025

Can't see an offer for you? Check back regularly to see the most up-to-date selection of discount codes and online deals from First Choice.

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Booking with First Choice

First Choice is an award-winning holiday company that has been delighting holidaymakers with perfectly packaged holidays for decades.

Sitting under the TUI Group umbrella, First Choice offers great value breaks for families, couples and groups looking to make the most of their time off.

You can depart from the following UK airports to destinations across Europe, the Med, North Africa, the Caribbean and more:

  • England: Birmingham, Bournemouth, Bristol, East Midlands, Exeter, Gatwick, Heathrow, Humberside, Leeds Bradford, Liverpool, London City, Luton, Manchester, Newcastle, Norwich, Southampton, Southend, Stansted, Teesside
  • Northern Ireland: Belfast City, Belfast International
  • Scotland: Aberdeen, Edinburgh, Glasgow, Inverness
  • Wales: Cardiff

Once booked, you can manage every aspect of your holiday via your online profile*. Add and pay for any extras such as excursions, extra legroom on your flight, check-in online and more, making it easy and convenient for you.

Learn more >>

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First Choice free kids' places

Travelling with kids under 16? Book your First Choice family holiday in advance, and one of your children could travel and stay for free - but hurry as spaces are limited.

First Choice allocates a set number of free kids' places for certain holidays* worldwide, and once they're gone, they're gone.

About free child places >>

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Low deposits with First Choice

If you want to lock down your First Choice holiday in 2024/2025 but can't quite pay the full amount upfront, fear not: you could secure your deal by using First Choice's low deposit scheme*.

From as little as £30 per person, your dream getaway could be yours, as long as you pay the remaining balance no later than eight weeks after booking. Terms and conditions apply and vary.

About low deposits >>

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Types of holiday with First Choice

Whatever type of holiday deal you're looking for, First Choice will have the place for you. Striving to meet the needs of its customers, First Choice has cleverly divided its variety of holidays so that you can easily find the type that's right for you.

Beach holidays

Whatever time of year you choose to go away, a beach break is surely the only real way to relax, unwind and leave your daily struggles behind.

From resorts in Europe and across the Med to the Caribbean, First Choice has so much to offer when it comes to beach holidays for every budget.

Snorkelling in the Red Sea, Egypt
Snorkelling in the Red Sea, Egypt © Patryk Kosmider -

From all-encompassing luxury breaks with every extra included to more basic packages with food and drinks part of the deal, when you book a beach holiday you can count on the following:

  • beachfront hotels and resorts with sea view rooms
  • use of many Blue Flag and/or private beaches
  • activities such as water sports
  • access to sun loungers, cabanas and more
  • on site beach bars and restaurants
  • free shuttle buses to reach the beach

Find beach holidays >>

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Family holidays

A family holiday with First Choice includes everything you could wish for, from age-appropriate kids' clubs operated by fully trained staff to specially created menus and buffets.

Best family destinations by weather & holiday type
Best family destinations by weather & holiday type © Travnikov Studio -

When you book a family holiday with First Choice, you can also benefit from the free kids' places on offer at many resorts as well. Book a family holiday and you can count on the following:

  • limited number of free kids' places
  • family rooms/suites sleeping up to five people
  • creches, kids' clubs and teen activities
  • many water parks and outdoor adventures included
  • kids' menus and buffets
  • staff with DBS checks, NVQ qualifications and first aid training

Whether you opt for some peace and quiet while your little ones are being well looked after, or enjoy family days out at water parks and on excursions, First Choice lets you savour memorable holidays with all the trimmings for all the family and every budget.

Find family holidays >>

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Adults only holidays

Whether you have kids or not, an adults-only escape can be just the ticket, and First Choice has plenty of options for those after some peaceful R&R.

Cycling along the Algarve coast
Cycling along the Algarve coast © Kzenon - Adobe Stock Image

Think modern and sophisticated designer hotels, gourmet restaurants, and challenging activities such as cooking classes, golf and cycling.

You could, of course, choose to do nothing but simply relax by the pool or on the beach for a truly indulgent adults-only break.

While luxurious accommodation is plentiful, there is also plenty to suit those after a break without the big price tag.

Calo des Moro, a typical cove in Majorca
Calo des Moro, a typical cove in Majorca © MarkusBeck -

Booking your adults-only holiday is another good way to cut the cost. All First Choice adults-only holidays include options for the following:

  • stylish bars and restaurants
  • collection of spa treatments
  • exciting excursions and activities
  • plenty of evening entertainment

Find adult only holidays >>

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Luxury holidays

Luxury comes in all shapes and sizes at First Choice with top-rated resorts for families, couples and groups offering fabulous, unforgettable holidays. Expect the very best service, fine dining and elegant accommodation with the following extras:

  • excellent suites, some with private pools or Jacuzzis
  • tempting choice of exotic destinations
  • on site spas and fitness centres
  • 24 hour room service and butlers
  • private taxi transfers often included

Find luxury holidays >>

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Long haul holidays

Giving you a true taste of the exotic, First Choice has a host of wonderful long haul holidays for those looking to travel a little further afield.

Playa Macao, the most northerly of Punta Cana's beaches
Playa Macao, the most northerly of Punta Cana's beaches © Ted Murphy - Flickr CC BY 2.0

From Aruba and Mauritius to Thailand, Mexico, and the latest additions of Costa Rica and Sri Lanka, you're spoilt for choice when it comes to booking a long haul getaway. Accommodation ranges from three to five stars when you holiday long haul.

Find long haul holidays >>

Other holidays from First Choice

On top of the hugely popular selection of beach, family and luxury holidays, First Choice also offers a number of deals to resorts with specific attributes.

Can't truly unwind until you've had your first massage of the holiday? No worries - a holiday with First Choice gives you the chance to book a resort with a dedicated spa and relaxation centre*.

If sport's more your thing, then make for one of First Choice's activity-packed resorts with everything from cycling and archery, to water skiing; something for all ages.

Please note: you may have to pay an extra fee for any spa or sports service depending on the package you book.

Explore all holidays >>

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Destinations with First Choice

From holiday favourites to adventurous enclaves, First Choice offers a diverse selection of destinations that you could visit on you next holiday. Whether you're escaping on a summer holiday to Spain or seeking winter sun in Barbados, you'll find your own slice of paradise with First Choice.

Short haul destinations

First Choice has a wealth of short-haul holidays and resorts for all budgets. From the long, hot, sunny days of summer, to the warm, bright days of winter, Europe, the Med and North Africa are all within easy reach of the UK. You could be exploring the sun, sea and sand of places in the following countries:

  • Africa: Cape Verde, Egypt, Gambia, Morocco, Tunisia
  • Europe: Albania, Austria, Bulgaria, Croatia, Cyprus, Estonia, Germany, Greece, Iceland, Italy, Lapland, Malta, Montenegro, Poland, Portugal, Slovenia, Spain, Switzerland, Turkey

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Long haul destinations

If you're after platinum, palm tree-lined beaches strewn with coconuts and glistening in the tropical sun, then a long haul holiday with First Choice is for you.

Flying long haul with First Choice has never been more enjoyable thanks to its increasing fleet of 787 Dreamliners, and your variety of destinations is also on the up, with new and exciting places added every year.

You can book a long haul holiday to any of the following countries, be it for summer or winter sun:

  • Africa: Kenya, Mauritius, Namibia, South Africa, Tanzania, Zimbabwe
  • Asia: China, India, Indonesia, Israel, Japan, Jordan, Malaysia, Maldives, Oman, South Korea, Sri lanka, Thailand, UAE, Uzbekistan, Vietnam
  • Caribbean: Antigua, Aruba, Barbados, Cuba, Dominican Republic, Grenada, Jamaica, St Lucia, Trinidad & Tobago
  • Central & North America: Canada, Costa Rica, Mexico, USA

Please note, most of the First Choice's long haul routes operate seasonally.

Explore destinations >>

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Cape Verde

The beautiful archipelago of Cape Verde in the Atlantic Ocean lies some 300 miles off the coast of Senegal and is home to a diverse collection of 10 islands, each with its own character and appeal.

Kite Beach, Sal Island, Cape Verde
Kite Beach, Sal Island, Cape Verde © Mike Mirano - Flickr CC BY 2.0

Known for its distinct lack of high rise development, pristine white sandy beaches, and crystal clear water, Cape Verde is a haven for water sports lovers, families and couples after some serious chill time.

First Choice holidays to Cape Verde incorporate resorts on two of the most popular islands, Sal and Boa Vista. You can book a holiday to any of the following resorts in Cape Verde:

  • Sal: Riu Palace Cabo Verde, Riu Funana, Odjo D'Agua Hotel, Hotel Morabeza, Melia Tortuga Beach Resort & Spa, Melia Dunas Resort, Melia Llana, TUI BLUE Cabo Verde, Sol Dunas Resort, Hilton Cabo Verde Sal Resort, ROBINSON Club Cabo Verde, Hotel Riu Palace Santa Maria
  • Boa Vista: Riu Karamboa, Riu Touareg, Riu Palace Boavista

Explore Cape Verde >>

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Mexico is arguably the most accessible point of entry for those looking to experience a taste of the Caribbean. From luxurious resorts to seafront family-friendly properties, a holiday to Mexico with First Choice is a real, affordable, winner.

Beach in Cancun, Caribbean Coast, Mexico
Beach in Cancun, Caribbean Coast, Mexico © Michele Pautasso -

Deciding where to go, however, could be the trickiest part of booking a holiday to Mexico, as you are spoilt for choice with resorts dotted along the Caribbean and Pacific coasts as well as Los Cabos and Guadalajara.

  • Mexico's Caribbean coast
  • Mexico's Pacific coast
  • Los Cabos
  • Guadalajara

Explore Mexico >>

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Turkey is a big fish when it comes to well-earned holidays, as First Choice operates many resorts along the southern coastal region from Izmir all the way to Antalya. There really is something for everyone and every budget in Turkey.

Given its location in the eastern Med, Turkey also enjoys some of the best weather for the longest period of time, making it popular for beach holidays from May right through to late October, all within four to five hours of the UK.

Exploring Antalya - where to sunbathe, hike, shop and sightsee, Turkey
Exploring Antalya - where to sunbathe, hike, shop and sightsee, Turkey © Nikolai Sorokin -

From expansive family-friendly resorts right on the beach to romantic, adult only retreats with all the opulent extras you could wish for, a First Choice holiday to Turkey offers something for everyone.

Blending great weather with history, culture, beaches, and stunning scenery, you can visit any of the following regions of Turkey:

Explore Turkey >>

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Flights with First Choice

When you book a holiday with First Choice, you will fly to your chosen destination with TUI, which is also part of the TUI group. When you fly on a short or medium-haul flight with TUI you can pick and choose what you'd like to enjoy during your journey.

From choosing your seat in advance to ordering in-flight meals and excess baggage, you can take control of your flight with First Choice in your online profile section.

Cheap holiday flights with TUI
Cheap holiday flights with TUI © TUI UK

Long haul holidaymakers can look forward to reclining in comfort on one of the airline's new 787 Dreamliners. You can choose from Economy and Premium cabins, tailoring your flight to suit you with extras such as seats with added legroom and excess baggage.

All long haul flights over seven-hour include meals as standard, and First Choice bookings include a minimum of 20 kg luggage.

Visit our dedicated page to find out more about flying with TUI to find out more.

Whatever a holiday is to you, you're likely to find it at First Choice. From fabulous family resorts to designer romantic retreats, First Choice has everything you could possibly want on your well-earned break in the sun, no matter what your budget.

Always check to see what the latest First Choice discount codes for 2024/2025 are, as there are countless offers and online exclusives to help you save even more.

First ChoiceHoliday deal finder

Can't find what you're looking for? Head over to our complete collection of holiday deal and discounts for 2024, 2025 and 2026.

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Colin Carter

Colin Carter

Updated on Wednesday 22nd May 2024

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